New York, New York – May 2022 (Irish and Chin) – Like a storybook ending, the World Clash trophy returned to Jamaica, the birthplace of the sound clash, upon Code Red’s recent victory. Moreover, the sold-out O2 Academy in Birmingham, England served as the ultimate finale to World Clash, a premier sound system competition produced by New York based promoters Irish and Chin since 1998 (and the final in association with UK’s Reggae Girls Promotions).
The UK was picked for the last staging of the Irish and Chin event because of its rich connection to Jamaican’s sound system culture. The UK is one of the first places throughout the Jamaican diaspora to embrace sound system culture! And based on the electrifying production, the choice was not made in vain.
Heralded as the industry’s longest-running clash, World Clash thrust the art of sound clash to another stratosphere during its exciting and vibrant 24-year run. Through World Clash, a soundclash erupted into a spectacular competition with lights, camera, and action, reminiscent of a blockbuster stage show!
Add professional production (backdrops, one sound system), the positioning of selectors and sounds as superstars (vs standing around a sound), formatting, effective marketing, and high caliber entertainment to the mix and you’ve got the winning World Clash formula, which catapulted sound clash culture to wider audiences.
See the entire article at: Caribbean Entertainment Magazine